YOUTH & HIGH SCHOOL BASKETBALL COACH CERTIFICATION

DESIGN BETTER PRACTICES.
DEVELOP BETTER ATHLETES.

You have limited practice time and more responsibility than most people give you credit for. Build a more intentional approach to how your athletes learn, communicate, and compete.

4-week program  ·  self-paced  ·  90% to certify  ·  unlimited retakes

THE 5 PILLARS

What This Program
Develops.

Every module, every activity, every reflection in Coach By Design builds toward these five, together, not one at a time.

01

Communication

Shared language your team understands, remembers, and uses under pressure.

02

Social-Emotional

The ability to regulate, reconnect, and stay in the moment after it goes wrong.

03

Mindset

Reacting is human. Responding is a skill your athletes can practice on purpose.

04

Leadership

Ownership that grows because you designed room for it, not because you announced it.

05

Basketball

Decisions made under real pressure, with real information, against a real defense.

COACH BY DESIGN ACADEMY

Every Practice Teaches.
Design What Your Athletes Learn.

Practice is more than the 90 minutes your team spends together. It is where athletes learn to communicate, compete, solve problems, respond to mistakes, and meet your standards.

Every decision you make sends a message. What you allow, correct, and praise shows athletes what matters and what it means to be part of your team.

BUILT AT THE INTERSECTION

Of Coaching
and Teaching.

Experience that shaped the system, not a credential earned once and shelved.

20+ YEARS
Developing Athletes Through Sports.

Extensive sports performance experience at all ages, skill levels and stages of development.

15 SEASONS
Leading Basketball Programs.

Served as head coach at the high school, college and professional levels.

10+ YEARS
Teaching People How to Learn.

Classroom teaching in K-12th and college, plus hundreds of coaching clinics.

PARTNERSHIPS & PROGRAMS

Organizations That Have
Shaped This Work.

Programs, camps, and organizations I've worked with over the years.

HOW THE 4 MODULES TRANSFORM YOU

Look. Listen.
Design. Respond.

One verb per module. The 5 Pillars are what you're building. This is how each module gets you there.

Look
Module 1

See what your environment is teaching, not what you intended it to teach.

Listen
Module 2

Hear whether your team is having a real conversation or just absorbing your instructions.

Design
Module 3

Build practice activities that hand athletes the decisions the game demands.

Respond
Module 4

Turn a mistake into the next useful action, for you and for your team.

Four Modules.
One Season.

How the coach works, every week · already live at the end of every module
DESIGN IT./TRY IT./OBSERVE IT./ADJUST IT.
WHAT TO EXPECT

Four Self-Paced Modules.
One Season-Long Plan.

Not a webinar you watch once. A process you work through, one module at a time.

STEP 01

Work Through Each Module

Self-paced, roughly a week each, built around your own team's practices.

STEP 02

Apply It at Real Practice

Every module ends with a Try It at Practice exercise using your own team.

STEP 03

Get Real Feedback

Submit your Coaching Rep and get a personalized response, not an automated grade.

STEP 04

Pass the Final Exam

90% required, unlimited retakes, no pressure to get it right the first time.

Not Just a Certificate.
A Plan You Keep.

Season Design Plan

Your cumulative artifact, built one module at a time, yours to revise all season.

Next 30-Day Roadmap

Three to five concrete commitments for the month right after you finish.

Coach By Design Certified

Pass the final exam at 90% and earn your Level 1 certification, permanently.

Two Ways to Build
Better Coaches.

Start with your own certification, or bring Coach By Design to your entire coaching staff.

FOR COACHES

Coach By Design
Certification

Build a more intentional approach to practice, athlete development and team culture, in four focused modules.

  • Four self-paced modules, built for four weeks
  • Try It at Practice exercises with your own team
  • Personalized feedback on real coaching situations
  • Final exam and Coach By Design Certified credential
Start Your Certification  ·  $95
FOR PROGRAMS & STAFFS

Program Enrollment

Give every coach in your program or school a shared approach to practice and culture.

  • Certification for each coach who completes it
  • Shared language and frameworks across every team
  • Group pricing based on staff size
  • Support introducing Coach By Design to your program

Give Your Next Four
Weeks a Purpose.

Create the environment your athletes need to learn, compete, and grow.

Start Your Certification

4-WEEK SELF-PACED PROGRAM  ·  PRACTICAL COACHING TOOLS  ·  $95 PER COACH